Background

The goal of the campaign is to communicate the capabilities of Volkswagen's 4MOTION All-Wheel Drive during the winter season. By leveraging the 4MOTION huskies from the previous years, we were able to strengthen the connection and shine a new light by using different media channels.

Interactive Wall

Santa Claus Parade Activation

Snow Catching OOH - (Mock up only)

Creative Directors: Allan Topol, Craig Ferguson

Copywriter: Tori Whyte

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