The goal of the campaign is to communicate the capabilities of Volkswagen's 4MOTION All-Wheel Drive during the winter season. By leveraging the 4MOTION huskies from the previous years, we were able to strengthen the connection and shine a new light by using different media channels.
Santa Claus Parade Activation
Snow Catching OOH - (Mock up only)
Creative Directors: Allan Topol, Craig Ferguson
Copywriter: Tori Whyte