63% of millennials are saving to live their “desired lifestyle” instead of retirement. In the short-term, they spend more freely than other generations. Apothic Red is Canada's number 1 red wine blend but is sold at a higher price than the average wine millennials are willing to spend.
However, millennials are already living better, dressing better, eating better.
Why not also drink better with Apothic Red?
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Creative Partner: Tommy Yong