Background

63% of millennials are saving to live their “desired lifestyle” instead of retirement. In the short-term, they spend more freely than other generations. Apothic Red is Canada's number 1 red wine blend but is sold at a higher price than the average wine millennials are willing to spend.

However, millennials are already living better, dressing better, eating better.
Why not also drink better with Apothic Red?

Big Idea

Outdoor Print

Packaging

Bars & Restaurants - Coaster

Bars & Restaurants - Washrooms

Creative Partner: Tommy Yong

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