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ART OF THE ESCAPE
Every year, Nespresso fans look forward to the advent calendar and its 24 festive coffee flavours. This time, we added a little extra magic.
Using AR, we turned the box into a digital winter escape.
Just scan with your phone to unlock a new surprise each day. Think cozy mountain chalets, curious caribou, and a snow-loving dog ready for adventure.









WHERE THE CREDIT IS DUE
Client: Nespresso
Agency: McCann
ECD: Dave Roberts
ACD / Copywriter: Mark Dolynskyj
Art Director: Tina Peng
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