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FEELINGS TO TEXT
Emergency room visits due to self-harm had increase 975% over 6 years, but still, only 1 in 10 texts to Kids Help Phone were about self-harm. Many young people were struggling alone because finding the words to talk about self-harm can be scary and confusing.
So, we removed that barrier and created an interactive digital platform that helped young people struggling with self-harm generate a first text to Kids Help Phone without having to say or type a single word.
Product Demo:
Case Film:
Case Board:

WHERE THE CREDIT IS DUE
Client: Kids Help Phone
Agency: McCann
CDs: Athina Lalljee / Pedro Izzo
Copywriter: Ethan MacDonald / ishan Venkat
Art Director: Tina Peng
Experience Designer: Dan Dragicevic
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