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LAYERS OF HISTORY
 

The campaign brings the Royal Canadian Mint’s circulation coins to life through layered animated collages. Each film uses archival and modern imagery to uncover the meaning behind every coin. The result is an artful interpretation of Canada’s story brought to life through motion and design.

100th anniversary of the Royal Canadian Air Force

Honouring Canadian literary icon Lucy Maud Montgomery

Celebrating the Inuit homeland in Canada

WHERE THE CREDIT IS DUE

Client: Royal Canadian Mint
Agency: McCann
ECD: Dave Roberts
ACD: Mark Dolynskyj
Copywriter: Felicia Castonguay
Art Director: Tina Peng

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