Background

Design a creative, innovative installation for the 2018 Vancouver International Auto Show - featuring the first-ever 2018 Lexus LC.

 

The 2018 LC 500 is a car about expression beyond appearance;

therefore, we've taken on the challenge to show speed. But how can we show speed through an installation when the car will remain motionless?

Concept

THE RIPPLE EFFECT

The spreading effects experienced as the result of a single event.

This metaphor for life is a representation of speed, the Lexus brand, and our target audience.

1:25 Model

Real Scale Model

Award

Creative Partners: Sony Chen, Iris Ho

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