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LOVE BUG

During Pride, every brand slaps a rainbow flag on its existing assets and calls it a day. Volkswagen wanted to do more than that. So, we created a print ad designed specifically for Pride that celebrated the community and the brand together by using its most iconic shape to create the Love Bug.

This was my first project as an intern. :)

VW_Mockup.jpg
VW_Page.jpg

WHERE THE CREDIT IS DUE

Client: Volkswagen
Agency: DDB
CDs: Allen Topol / Craig Ferguson
Copywriter: Pavan Meshram
Art Director: Tina Peng

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