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MINTED IN THE STARS
On April 8th, 2024, Canadians looked up to catch the rare total solar eclipse. While everyone was sky-gazing, we saw a golden opportunity to shine a light on an overlooked product.
The Royal Canadian Mint's Signs of the Zodiac coin suddenly had its moment. A small stunt with a big payoff... even the press took notice.
WHERE THE CREDIT IS DUE
Client: Royal Canadian Mint
Agency: McCann
ECD: Dave Roberts
ACD / Copywriter: Mark Dolynskyj
Art Director: Tina Peng
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