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SUCK IT
Being a parent is hard, and no one needs extra judgment for bottle-feeding. The reality is, formula is simply what works for many families — and that’s more than okay.
Good Start's Suck it campaign takes a stand with a little humour and a lot of confidence. Because at the end of the day, a fed baby is what matters most. And if anyone has a problem with that, they can...well...suck it. :)
PR VIDEO
This video was released shortly after the campaign launched,
giving people a chance to grab the bottle and sleeves kit for themselves.
WHERE THE CREDIT IS DUE
Client: Good Start
Agency: McCann
CCO: Jordan Doucette
CD: Bill Schaefer
Copywriters: Cassi Kaplan / Ethan MacDonald
Art Directors: Olivia Hashka / Tina Peng
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