SUCK IT

“Breast is best” is a phrase everyone’s heard, but for the 276,000+ women a year in Canada who struggle to breastfeed and the 36,000+ who can’t, phrases like this lead to shame, self-doubt, and depression. Good Start didn’t just want to empathize with mothers; they wanted to stand with them.

Good Start's Suck it campaign takes a stand with a little humour and a lot of confidence. Because at the end of the day, a fed baby is what matters most. Anyone who disagrees can... well… Suck It.