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THE CHECKLIST
The spot features a GM Certified Service technician who comically cares way too much about making sure every detail is covered, turning a simple checklist video into a funny and memorable take on vehicle care.
WHERE THE CREDIT IS DUE
Client: General Motors
Agency: McCann
CD: Benjamin Playford
Copywriter: Felicia Castonguay
Art Director: Tina Peng
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