Background
Wealthsimple is a robo-advising investment company. Since launching in 2014, they have built their business around millennials, but is now trying to reach an older demographic - the Gen Xers.
Our new target audience - Gen Xers - are not quite as technologically progressive as millennials, but they are fast followers. It is time for them to catch up in the financial world.
Big Idea
Web
Direct Mail
Outdoor Installation
