Background

Wealthsimple is a robo-advising investment company. Since launching in 2014, they have built their business around millennials, but is now trying to reach an older demographic - the Gen Xers.

 

Our new target audience - Gen Xers - are not quite as technologically progressive as millennials, but they are fast followers. It is time for them to catch up in the financial world.

Big Idea

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