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DEFINING HELP
Kids Help Phone started as a phone line dedicated to crises and emergencies. Over the years, they’ve expanded their services to be able to support youth with everything from relationships to mental health struggles as well.
To show young people in need and donors what the ‘help’ in Kids Help Phone really means, we changed their name more than a thousand times.
Campaign Film:
OOH:
Case Film:
Visual Effects:
WHERE THE CREDIT IS DUE
Client: Kids Help Phone
Agency: McCann
CDs: Athina Lalljee / Pedro Izzo
Copywriter: Ethan MacDonald
Art Director: Tina Peng
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