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DEFINING HELP
This campaign defines the “Help” in Kids Help Phone by replacing it with authentic scenarios and quotes that reflect the real experiences of youths today.
At its heart is a striking film that powerfully captures emotions through cinematic metaphors, set to a stripped-back cover of the Beatles’ “Help!” by BANNERS.
Beyond the film, the campaign reaches across the country through thousands of media placements, each sharing a unique quote drawn from real conversations with young people.
WHERE THE CREDIT IS DUE
Client: Kids Help Phone
Agency: McCann
CDs: Athina Lalljee / Pedro Izzo
Copywriter: Ethan MacDonald
Art Director: Tina Peng
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