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RELIEF AHH-WAITS
We took the opportunity to give Lax-A-Day a lighthearted refresh by turning the "A" in its name into the star of the show.
Designed for women, this campaign gave the laxative brand a playful new look that stands out in the typically clinical world of pharmaceuticals. Relief never looked so good.
WHERE THE CREDIT IS DUE
Client: Lax-A-Day
Agency: McCann
ECD: Dave Roberts
ACD / Copywriter: Mark Dolynskyj
Art Director: Tina Peng
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