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RELIEF AHH-WAITS

Nothing feels better than finally being able to go (if you know, you know). So, we took the opportunity to give Lax-A-Day a lighthearted refresh by turning the "A" in its name into the star of the show. Designed for women, this campaign gave the laxative brand a playful new look that stands out in the typically clinical world of pharmaceuticals. Relief never looked (or felt) so good.